As it turned out, Universal made more revenue from Trolls World Tour after three weeks in digital release than they did from five months of the original Trolls in theaters. What makes digital releases even more appealing to studios is that they retain 80 percent of the profits from a VOD release, which is significantly higher than the 50 percent of profits they take home from box office receipts with theatrical releases. It was a big gamble for Universal, as theater owners fumed over the studio's decision to ditch cinemas, but it reportedly paid off big time for the studio.
With movie theaters shut down due to the coronavirus pandemic - including AMC, which closed down in mid-March - Universal opted to release their Trolls sequel digitally this month rather than wait to release it in cinemas later in the year or next year. Play The major theater chain blasted Universal following a report touting how well Trolls World Tour had done on VOD and the studio saying it sees this as a roadmap for other possible releases.
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